A Guide to Press Release Optimization （新闻稿优化指南）.pdf

A Guide to Press Release Optimization Engage-Inform-Share Standards for optimizing a press release are always changing as social media, mobile behavior and search engine algorithms evolve. In this SEO guidance report, we show you technical tips to properly optimize a press release while writing for human consumption. We provide tips that show you how to engage, inform and share information with your audience in a meaningful and measurable way. ® A Berkshire Hathaway Company A Business Wire Guidance Report GUIDANCE REPORT A Guide to Press Release Optimization Engage—Inform—Share If you write 10 Tips to Optimize Press Releases for Search Engines for human A key element of distribution and discovery today is a mix of proper optimization and consumption, social interaction that increases the probability that your news will appear higher in search search engines results for the key phrases used by the audiences you want to reach. Often referred to will recognize as search engine optimization, or SEO, the standards for effectively optimizing a press release to rank higher in search results continue to evolve. In this guidance report, we and reward your explain the search engine algorithm changes that affect press release SEO and provide content. guidance on how to craft a well-written press release that connects with target audiences and improves search performance. Once considered the primary focus in optimizing a press release, inserting targeted