csr 的商业冲击csr impacts on business - csr china.pptVIP

CSR Making Business Sense of CSR in China 中国的企业社会责任意识 CSR 的商业冲击 CSR Impacts on Business 企业社会责任已逐渐成为商业实践的核心并在欧洲和美国取得成功，它关注公共的领域,包括：环境保护、体面劳动、安全健康和公平贸易。 Corporate Social Responsibility is becoming a core aspect of business practice and success in Europe and the USA, based on a wide range of public concerns about the environment, fair labour, health and safety and business integrity. 这些领域正被推向高标准来确保产品质量、生产者、生产过程以及供应链相关人员的需要。主要有四方面的商业冲击： These concerns are driving higher standards and the need for assurance on products, producers, processes and people along the supply chain. There are 4 main areas of business impact: Investment – international investors (e.g. banks, joint venture partners) and are increasingly examining company CSR performance as a measure of risk 投资 – 国际投资者（如银行、合资伙伴）逐渐把检验公司的CSR表现作为风险检测的一个手段 Sales – customers are increasingly expecting suppliers to demonstrate a positive management approach towards CSR and also to meet industry codes of practice 销售- 客户对供应商在CSR采取正面管理方式而且符合行业行为守则方面的期望也越来越高 Market brand - a good corporate reputation is strongly linked to brand and consumer market share, and CSR is becoming a key element of corporate reputation 市场品牌 - 一个好的企业信誉与品牌和顾客市场分额密切相关，CSR成为企业信誉的一个重要部分 Productivity – investment in human capital (training, career opportunity, fair treatment of the workforce etc.) is now recognised as a key factor in productivity and a company’s ability to innovate and deliver added value. 生产力 – 人力资本的投资（培训、就业机会、员工的公平待遇等）被视为生产力和公司创新及体现价值的能力的一个重要因素 CSR 在中国 CSR in China CSR是一个源自西方国家的概念，但是现在已经被世界各国所采纳，并成为企业所必须考虑的事项。虽然CSR的全球化是由一些跨国公司发起的，但是在大多数国家或地区，CSR的基本原则已经实现了本土化。 CSR, originally a western concept, is now spreading globally as a business imperative. The multinationals have led this globalisation of CSR, but the basic principles are now being adopted indigenously in most regions. 在中国，西方的跨国公司不断对供应商施加压力，以使他们在工厂的劳动条件、工人权利、健康与安全及商业道德方面能够符合相关行为守则的要求。 In China, western multinationals have increasingly pressurised suppl