Marketing Analysis(宝洁市场营销案例分析英文版)课件.pptVIP

Marketing Analysis Maker：###### ###### 墟溅客肛凿狄演惠含鼓围示还旬洱凭鞍速彩柴允长压坎锻篆砖茬玻犀骚六Marketing Analysis(宝洁市场营销案例分析英文版)课件Marketing Analysis(宝洁市场营销案例分析英文版)课件 P G company and product introduction Corporate value Market segmentation brand strategy advertising strategy marketing strategy 额泥轴琼迸驴踪芒肄纵灼仅殆扭竖葛碍印弯固颖迟涉问盆糊茬皱觅啤对订Marketing Analysis(宝洁市场营销案例分析英文版)课件Marketing Analysis(宝洁市场营销案例分析英文版)课件 Proctor and Gamble is the full name of Procter Gamble Company (Procter Gamble Company), was founded in 1837 by William Procter and James Gamble in the Midwest of Cincinnati. It is the worlds largest maker of washing and skincare and health products, is currently one of the worlds largest commodity companies. The PG consists of over 135,000 employees working in over 80 countries worldwide. 囤今臀寒酪许芥好珐孽烁细矾漠抖祭啊沥栗甩毛圃之黎酱效惫亏穴素脂撞Marketing Analysis(宝洁市场营销案例分析英文版)课件Marketing Analysis(宝洁市场营销案例分析英文版)课件 The PG has one of the largest and strongest trusted brands, including Pampers, Tide, Pantene, Pringles, Crest and Olay, and so on. Procter gamble in 1988 set up joint ventures in China, guangzhou . 柑峡挤旨克镭硕唬舞轩栏昏妊缚釜趁疵轿晶漏挂守异官限汛讥消叮剃臂辰Marketing Analysis(宝洁市场营销案例分析英文版)课件Marketing Analysis(宝洁市场营销案例分析英文版)课件 　Lets take shampoo for example:It is not taking Consumer demographic variable characteristics（like ，age or sex），but according to the features of consumer hair to niche markets.Head and shoulders, it is need for dandruff hair;Pan ting, hair needs nutrition;Rejoice, is for those who want silky hair;VS，for professional hair care。Each brand has its specific market, and each brand products and have more specific segment.procter gamble products market segmentation is a comprehensive and accurate, covering almost all markets. 兢驴禹枢间梭氢造毁旁后钵泼祭距槽撩诡仅厅庄载仅客戴檬秤蓖着窝每杰Marketing Analysis(宝洁市场营销案例分析英文版)课件Marketing Analysis(宝洁市场营销案例分析英文版)课件 PGs multiple-brand strategy, from the function, price, packing and so on various aspects divided into multiple markets, meet different levels,