【创新设计】2016-2017学年度高中英语 Unit 11 The Media Period One课堂讲义 北师大版必修4.docVIP

Unit 11 The Media 　　　　　　　　　　　　　　　　 There are different types of media today.News and entertainment are communicated to us in a number of different ways，using different media.It may be print media such as newspapers and magazines，or electronic media such as radio and television.The word “media” is most often used to refer to the communication of news，and in this context it means the same as news media. Programs on the radio and television may be referred to formally as broadcasts or informally as shows，especially in American English.The person who presents a program or a show on the radio or TV is a host or hostess but the one who hosts a popular music program is called a disc jockey or DJ.News programs may be hosted by an anchor，either a man or a woman，who is sometimes more famous than the person in the news.In more traditional news programs，the news is read by a newsreader. There are many broadcasting organizations in a country and competition among them is serious.Most TV and radio networks want to increase the size of their audience，or their ratings.Good ratings are especially important during prime time，the time of a day when most people watch TV.This is not surprising as high audience figures attract more advertising or commercials to be shown in commercial breaks between programs.And the broadcasting organization that can attract most advertising makes most money. Notes 1．context n．环境；背景 2．anchor n．新闻节目主播 3．rating n．收视率 Task Answer the questions： 1．What does a host or hostess do? He or she presents a program or a show on the radio or TV. 2．What’s the meaning of prime time? The time of a day when most people watch TV. 3．What can attract more advertising or commercials? High audience figures/Good ratings. Period One　Warm-up Lesson 1　World News 　　　　　　　　　　　　　　　　 Ⅰ.单词检测 1．media n．大众传播媒介，传媒 2．chat n．闲谈，聊天 3．quiz n．问答比赛(游戏)，小测验 4．affair n．事情，事件 5．nation n．国家；民族 national adj.国家的；民族的 6．political adj.政治的 politics n．政治 7．widespread adj.广泛的 8．electricity n．电 electrical a