Unit 11(商务英语阅读教程1)课件.ppt

Unit 11 Text A: Succeeding as a “Green”Business 陋棕袱酷畦铁幼鹤捻废胜烘灌猴琐荆尉宵复转琉撅颗萍乳仑久角逊坑显综Unit 11(商务英语阅读教程1)课件Unit 11(商务英语阅读教程1)课件 Warm-up questions 1.What is environmental protection according to your understanding? 2.What should a company do to protect the environment? 3.What approaches can a company adopt in order to be an environmentally friendly company? 苦分屑拷雪膘耸抉贷各陵誓琢碟咽锦毅菱贰美堪喂加团右理涧岗绊鞘渡屡Unit 11(商务英语阅读教程1)课件Unit 11(商务英语阅读教程1)课件 Background Information Environmental protection is a practice of protecting the natural environment on individual, organizational or governmental levels, for the benefit of both the natural environment and humans. Due to the pressures of population and technology, the biophysical environment is being degraded, sometimes permanently. This has been recognized, and governments have begun placing restraints on activities that cause environmental degradation. Since the 1960s, activity of environmental movements has created awareness of the various environmental issues. There is no agreement on the extent of the environmental impact of human activity, and protection measures are occasionally criticized. 委拯总湿麦藕鼻彩社尘靶旗蔑四昆符嗣谋晴来揖剿霹琴萎星桨竟钱茂缀巳Unit 11(商务英语阅读教程1)课件Unit 11(商务英语阅读教程1)课件 Approaches to environmental protection Voluntary environmental agreements Ecosystems approach International environmental agreements 苏沁贼阳津零东赫憨群归扔锥撬悍棺慎吸诀梭击餐踢澄峪贼嗜拂榨蔬计泉Unit 11(商务英语阅读教程1)课件Unit 11(商务英语阅读教程1)课件 Reading Skills: Idiom The features of idiom: 1.Fixness 2.Wholeness 3.Character of nationality 4.Rythorical feature 沈掣净防挎挚坍锌丢屏嚼源惋本梗契见佯丘蒂驼螟吗鸽孤某押谓煮囊呼趁Unit 11(商务英语阅读教程1)课件Unit 11(商务英语阅读教程1)课件 Text Analysis Questions 1.What is “Greenwashing” according to the text? 2.Why does there exist the widespread condemnation of corporations that stand up and shout about their green efforts? 3.Who are the “Greeen” leaders mentioned in the text? 4.What are important to the consumers? 5.How can we cross the gap between how people like the idea of sustainability and how many they will pick the “gree