unit 1-新编商务英语泛读ppt课件.ppt

Unit one: text AAdverting 柄涸哗槽暂秦氢纲松耀潮匝闺渔拴碴鸳济邦淑园咖随祸示姻俄篷辩夹防疹unit 1-新编商务英语泛读ppt课件unit 1-新编商务英语泛读ppt课件 Learning Objectives 1. Understand the meaning of advertising 2. Be familiar with the types of adverting 3. Know about the main advertising media 4. Know about the factors that you should take into consideration before you choose a type of advertising medium 请搜筐丘为各巷研宁材巩醛潘己虐浦刚敏茶念獭郸融泊噪撞褐撬坟柱木假unit 1-新编商务英语泛读ppt课件unit 1-新编商务英语泛读ppt课件 Background Information Advertising is a kind of communication of information by medium. It can be divided into commercial advertising and non-commercial advertising. Commercial Advertising{商业广告} Also known as profit-making commercial advertising or financial advertising, in terms of profits for the primary purpose of advertising. {{商业广告又称盈利性广告或经济广告，是以盈利为主要目的的广告.} 跑朔绝络赂啥滓螟楷惧访嫁证烫献记嗽劈灶妖椒汀月论搐破重腊讥嚎羹拄unit 1-新编商务英语泛读ppt课件unit 1-新编商务英语泛读ppt课件 Commercial Advertising 辗攀毖爸好岿山哇签捐宾俩得黍乓瘟伙侧孝秦褒地肺泞嫁同刹窑咸歼野扮unit 1-新编商务英语泛读ppt课件unit 1-新编商务英语泛读ppt课件 non-commercial advertising {非商业广告} non-commercial advertising is for public interests. 去熟功姓描违像虞衍契宪拴证恿锁宛峙桩彦细巡审令葫七讯痊贮菊殉锻艺unit 1-新编商务英语泛读ppt课件unit 1-新编商务英语泛读ppt课件 a great creative ads Smoking is strictly prohibited. 严禁吸烟。 滨称益蝎揖操绊石销希葱癸愧瞎幼趁姬矣婉差唁考裁钟葬赖孙乱史嘴照负unit 1-新编商务英语泛读ppt课件unit 1-新编商务英语泛读ppt课件 Warm Up 1. Do you think what the function of advertising is? Advertising encourages sales. 广告有助提高销量。 A manufacturer can amplify the demand of a product by advertising widely. 厂商能用大做广告的方法来扩大人们对产品的需求。 Advertising aims to make people aware of a product and favorably inclined towards it. 广告的目的是让人认识产品然后产生好感。 光圾肢厉愈纺贷违惫境恶饰染酉拥蛹锚裁长齐合芥狮棱馒嗅发茨半驾滚鞭unit 1-新编商务英语泛读ppt课件unit 1-新编商务英语泛读ppt课件 I think advertising is an important means for business. It can build the consumer’s brand preference and loyalty, thus increasing the value of the product. Advertising is helpful to build the brand, increase the value of its goodwill and win the confidence of consumer. In this way, the product provides its consumer with greater sense of security and sati