基于语料库的企业道歉文本体裁分析.docVIP

　　基于语料库的企业道歉文本体裁分析----商务英语论文 --CHAPTER ONEINTRODUCTION 1.1 Rationale The research topic is chosen based on the folloent of media and the rise of consumer aber of corporate apologies has increased dramatically during the past decade. It ismore and more mon to see panies apologizing to their customers and thepublic through TV, neail or other medias. Corporate apologies, especiallythose delivered by big corporations, often drauch attention from the public as being damagedby the alleged ade corporate apology can often causegreater damage to the apologizing pany’s image and even bring about laight exist certain conventionalizedlinguistic patterns that are regularly employed in this business discourse ake anempirical research on corporate apologies to find out the distinctive discourse patternsof corporate apologies and explore the apologizing panies’ intentions in usingthese patterns. Second, as an effective tool for analyzing and teaching spoken and any scholars to explore variousacademic and professional discourses. Ho been applied to investigate corporate apologies, a distinctive genreunicative functions of fixing the broken links in the customer-panyrelationship and rebuilding the panys tattered reputation as inimizingthe pany’s responsibility for the alleged embers of the discourse munity and can shape theschematic structure of the discourse as unicative purposes are realized through the discourse structure andlanguage choices. ........................... 1.2 Significance of the research The significance of the research can be assumed from the folloay dra a linguisticperspective. Previous interest in corporate apologies mostly es from the researchareas of public relations and crisis management with a focus on the strategies, effectsor ethics of such public relation --s act. But as a carefully crafted business discourse, itseems to have received less notice than it deserves in applied linguistics. Hopefully,this research can lead to more linguistic interest in the l