sales promotion1课件.ppt

Unit 6;Sales Promotion;;Sales promotion directed at consumers involves such activities as contests, coupons, freebies, loss leaders, point of purchase displays, premiums, prizes, product samples（free trials), rebates and sweepstakes. ;;;;;;Sales promotion directed at intermediaries, retailers or wholesalers also known as trade promotion, includes activities such as trade shows and exhibitions, trade discounts(交易/同业折扣）, and cooperative adverting. For example, attendance at an appropriate trade show is one of the best ways to work with present intermediaries and attract new ones.;In sales promotion, sales letters are often used. The purpose of writing “Sales Letter” is to extend business, to persuade the reader — the buyer to buy what the sellers are able to supply.;the tips in writing sales letters: to catch the reader’s attention to arouse their interest to stipulate their desire to induce their action of purchase ;Key words Expressions ;;常见国际商务组织;U.N Conference on Trade and Development (UNCTD) 联合国贸易和发展组织 Organization for Economic Cooperation and Development (OECD) 经济合作与发展组织 World Trade Organization (WTO) 世界贸易组织;Council for Mutual Economic Aid (CMEA) 经济互助委员会(经互会) Association of South East Asian Nation (ASEAN) 东南亚国家联盟;International Investment Bank 国际投资银行 Asia-Pacific Economic Cooperation (APEC) 亚洲太平洋经济合作组织;Organization of Petroleum Exporting Countries (OPEC) 石油输出国组织 International Finance Corporation (IFC) 国际金融组织;Homework;;;;;Discussion ;How to Write a Sales Letter ;;;;How to save 75% - 80% on office systems furniture (strong headline);;;;;;;Testimonial from a customer ;Homework