李宁一个中国品牌的十字路口（Lining the crossroads of a Chinese brand）.docVIP

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李宁一个中国品牌的十字路口（Lining the crossroads of a Chinese brand）.doc

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李宁一个中国品牌的十字路口（Lining the crossroads of a Chinese brand）

李宁一个中国品牌的十字路口（Lining the crossroads of a Chinese brand） Lining: the crossroads of a Chinese brand Author: Southern Weekend reporter Wang Xiaoqiao from Portland, Beijing, USA, 2009-09-16 22:36:19 source: Southern Weekend Lining is both a pursuer and a pursuer. The international market and high-end market, in the face of ADI Nike, at present, it can only look up. The local brand, it is the boss, but behind Anta, 361 and other hot pursuit. This kind of sandwiched between the high-end market sandwich situation, Lining feel uncomfortable. Its countermeasures are, first, go up, walk out - set up a global shoe design center in Portland, USA, and two, brand differentiation, no longer grab basketball with Nike, and Adi grab football. Although there is still a month to officially added to NBA star Lining Davies. During the new design of the boots have been in my shoes , tiger, Lining NBA interaction and so many shoes forum into a small focus, has sought a doubt, doubt is the highest degree of concentration. this is Lining? They also opened the eyes of dealers in Linings order for the fourth quarter in July. General manager Lining shoes Products Division Li Jiaming described a slightly exaggerated, from more than twenty meters, far looked at the shoe wall, immediately see a dozen different, not like Lining. These dealers are holding Li Jiaming to ask, is the stylist that abroad asks to do? Its from abroad, but its still Linings.. In January 2008, the first global design center of Li Ning Co to Nike and the birthplace of the United States headquarters, Portland has established the Chinese sports brand (GIC), who put the shoes fans and dealers are his shoes is from here. In 20 months, about 20 service international brands of senior designers, engineers, in Portland, a two floor balcony to barbecue house, new type of complete equipment, the core technology of a design project of Baron Davies season and Isinbayeva bow , there are a number of new, waiting for the market the inspect