置业问销售心理学（Sales psychology）.doc

置业问销售心理学（Sales psychology） First, dialysis customer psychology In order to better grasp customer needs, and better meet customer needs, we must understand the customers psychological enough. Because the mind dominates a persons mind and will, as well as the buying behavior of a person. As the saying goes: gongxinweishang, therefore, business planning and marketing should focus on customers heart. Similarly, dialysis customer psychology will be very helpful in mastering customer psychology and customer psychology, and it will help to improve the quality of sales staff. (I) consumer group analysis 1. Analysis of female consumer groups The consumption demand of professional women is more than that of men. Relative lack of reason Compared with men, women are more sensitive to the choice of property and easy to be influenced by other people. The sense of purchase and the mode of consumption are also easy to spread among women and influence each other. Jealousy Generally speaking, women think more carefully, and they are easily aroused jealousy, and they have strong psychological comparisons. They are easy to compare with their acquaintances in the pursuit of life. But this is not very obvious for women with a high level of knowledge and culture. 2, single consumer groups With the rapid development of society, the consumption consciousness of white-collar workers has become more and more intense, and the demand for residential property has become increasingly strong. The group is mostly high-income, highly educated single people. Because it is the consumer of knowledge class, the requirement of property is relatively harsh, sometimes willing to spend more money, and unwilling to buy cheap and rough property. Rare and delicate As the single noble are independent, strong sense of independence, the precious, rare, exquisite properties have strong interest in order to reflect its aristocratic style. Reason is not subject to discount Their buying reason was cool and impersonal