品牌营销才能做大开心果产品的市场规模管理（The size of the market in order to expand the brand marketing management of pistachio products）.docVIP

品牌营销才能做大开心果产品的市场规模管理（The size of the market in order to expand the brand marketing management of pistachio products） The ninety-nine series of successful marketing of food enterprises: In order to more accurately understand the pistachio consumption demand, competition opportunity and market potential, the production of pistachio companies can do according to the demand of consumer brand planning, product planning, marketing planning and sales planning, to minimize the risk of pistachio marketing enterprise brand and product, rapid increase in product sales, steadily stronger brands and expand the scale of the market, accurate planning recently on the Beijing pistachio products to do a special, in-depth market research consumer demand. The precise planning Market Research Department of Beijing professional design of the questionnaire, and interviewed consumers to do scientific quota in gender, age and income etc.. This research adopts the international CLT (Central Location Test), is the focus point of market investigation, a total of 312 people visited the pistachio consumers, which accounted for 42.8% of men, women accounted for 57.2%. According to the statistical principle, the investigation of confidence in more than 96%, fully meet the market survey accuracy. The precise planning hopes to consumer demand survey data as the basis, to put forward some valuable suggestions and ideas for marketing sales of pistachio products and enterprises bigger and stronger brand. More than 90% of consumers remember the brand. When we asked whether consumers can remember happy brand, 93% of consumers said a brand can not remember the survey data; said can remember the brand consumer ratio accounted for only 7%. Beijing consumers can clearly remember the brand is the main pistachio orchard farmer, for other brands of vague memory pistachios. Pistachio market although many brands, but also in the era of product competition, there is no national and regional strong brand. Who is th