大众传播学试题及答案（Questions and answers in Mass Communication Studies）.docVIP

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大众传播学试题及答案（Questions and answers in Mass Communication Studies）.doc

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大众传播学试题及答案（Questions and answers in Mass Communication Studies）

大众传播学试题及答案（Questions and answers in Mass Communication Studies） Questions and answers in Mass Communication Studies Fill in the blanks (20 points, 1 cents per space) 1. American media scholar A. Hart divides the media of history into three kinds: (media system, media system and media system). 2, the basic function of symbols has three aspects, one is (understanding) function; two is communication function; three is thinking function. 3, interpersonal communication is the true meaning of (Multimedia) communication. 4. Formal channels of communication within the organization include (downlink communication), (uplink propagation) and (lateral propagation). 5, the information of mass communication has both (commercial attribute) and cultural attribute. 6, in the view of mass society theory, modern society is divided into two parts, on the one hand (broad masses), on the other hand (the minority power elite). 7, Hovland used (and Lasiwei) and Lazarsfeld (Lu Yin) together, and become the main method of communication effect research. 8, it is generally believed that the Algiers declaration is the beginning of a clear struggle for the new world information order. 9, the two main schools of communication research, namely, (empirical school) and (critical school). In 10 and 1950, the worlds first doctoral degree in communication was born at the University of Illinois Two, glossary (20 points, 5 points for each item) 1, Pseudo Environment 2, collective behavior 3, Zhi Xiaoquan 4, communication effect Three, t (20 points) 1, what are the basic characteristics of human society communication? (6 points) Answer: the so-called dissemination, that is, the transfer of social information or social information system operations. The spread of human society has the following characteristics: A. social communication is an information sharing activity; B. social communication is carried out in certain social relations, and it is also the embodiment of certain social relations; C. It is a