酒店前期策划（Hotel planning）.docVIP

酒店前期策划（Hotel planning） Seafood hotel opening plan 2009-10-05 8:40 A form of activity (a) prior to the opening of advertising In order to inform the natural store opening celebration message to the general public, take this opportunity to spread natural seafood food culture, as the store opened a hit to lay a good foundation. 1, Zhanjiang Evening News Publication: A, the natural opening information. B, on the opening day activities. C, the largest natural enterprise culture information. Effect: release festive congratulations ads, create atmosphere of the opening ceremony, during the opening of the traffic and public attention to play a leading role. Specification: 1/6 version released Release date: Tuesday, Wednesday December 29th December 28, 2004 Media release: Zhanjiang Evening News 2, exquisite album (50 thousand copies) and opened a souvenir Content: A, store layout features, B, C, food promotion promotion service (hotel rooms all counters, etc.) Effect: with the opening time, the design of unified VI brand communication. The opening of the necessary information, nature of VIP customers will certainly is the main business of the company, the customer must be protected by the club form or VIP card lock and release form of this part of the source, will provide the basis for natural Everfount passenger. So, there must be a whole set of publicity scheme, system of corporate culture dissemination, the best selected album, released in the atmosphere just during the opening, not artificial. Methods: A, issued on the opening ceremony of gift bags, a copy of each guest; B, placed in the hotel rooms in the counter, the guests free. 3, the city outdoor advertising Publication: A, the natural opening information. B, on the opening day activities. C, the largest natural enterprise culture information. Effect: the use of the advertising picture released true to life festive atmosphere natural store opened to the society and brand communication. The natural style and outstand