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毕业生初探坎坷创业路(On the bumpy road of entrepreneurship graduates)
毕业生初探坎坷创业路(On the bumpy road of entrepreneurship graduates)
On the bumpy road of entrepreneurship graduates
Mike just graduated from University, then to instill a kind of thought: work for nothing, if you want to be successful, only their own boss. So, put half of their spare time is spent on how to be the boss.
A few years later, Li entered the Shenzhen company development department to work, work is the development of multimedia speakers. After more than a year of work, the computer speakers of this product, can a person responsible, and from design to production li, also contacted a large number of vendors, he could find the most direct suppliers of important components.
In March 2000, Mike to classmate Wang call, to discuss business, multimedia speakers do. He also felt that the multimedia speaker is a good project, the two hit it off. Wang all these years in computer and related matter, is very familiar with computer peripheral products.
Two people raised 50 thousand yuan of funds, resigned from the company to work, back to his home city to start a business.
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They put the product positioning in the high-grade, cost less than 200 yuan in the four point one speakers. The speaker in the market retail price in more than 350 yuan, but the brand is better, the retail price of up to 450 yuan, or even more than 500 yuan. They put the product retail price set at 380 yuan, the ex factory price is 260 yuan to 280 yuan, can not only ensure the dealer profits, there is a certain profit space. Two people think that they will not sell speaker problems.
In some excitement and anxiety, the multimedia speaker Mike really started the project, but soon, some problems. For example, their home peripheral market unfamiliar, a number of very common el
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