经典广告及其解释（Classic advertising and its interpretation）.doc

经典广告及其解释（Classic advertising and its interpretation） And easy to pronounce. Now, I am afraid that TOYOTA automobile has not dare to boast, but many Chinese still remember this advertisement. 23, Goldlion: the man of the world Goldlions success in addition to the interests of a good name is successful positioning, their product positioning in the success and the identity of the man, over the years has finally become unremittingly, mens clothing in the boutique, and this advertisement painting dragon eye is generally accurate positioning and core value of Goldlion. 24, VS shampoo: my glory from your style VS, Procter Gamble shampoo brand in the bright younger generation they invited international famous hairdressing experts, Vinda. VS own brand ambassador, and Vinda. VS used my name as a brand, and establish a professional shampoo and hair care image, and my glory from your style has the sense of touch. 25, Philip: let us do better Results: Philip made obvious to people in the field of home appliances, but also become the top 500 most profitable appliance group. However, Philip in advertising, in addition to continue to emphasize their innovative technology, but also never forget modesty to say let us do better, this gentle wares seem to be more likely to win peoples identity, no wonder that will be out of a copycat version of we have been trying to. 26, Livy: different cowboy cool, the same pants Livy is the worlds first denim jeans brand, has always been to personalized image appears, in the younger generation, cool culture seems to be a never outdated culture, Livy jeans gripped the cultural characteristics of this group of people is constantly changing with the cool like advertising, to impress those the new fashion cool people, keep the brand fresh and lasting productivity. 27, blood donation: I dont know you, but I thank you! Every one to participate in blood donation of the people will be touched by this sentence, although simple, but a true reflection of the