超限的营销发明本源于管理营销头脑立异（The origin of marketing in the marketing management of transfinite invention innovation mind）.docVIP

超限的营销发明本源于管理营销头脑立异（The origin of marketing in the marketing management of transfinite invention innovation mind） The actual marketing chance overrun: Marketing is caused to overrun the attention and the consensus China vast professional marketing professionals, because many times if the marketing practice of traditional marketing theory doesnt comment in the China has been successful, many people are waiting in the pursuit of marketing a marketing innovation practice, to handle the actual new marketing achievement. Therefore, many people have viewed from the practice of marketing has made some new inventions and ideas, but also has many practical and put forward the new concept and the actual launch. On the other hand, China two military experts analyze widely spread the first Gulf peace military masterpiece unrestricted warfare, and the pursuit of the concept of expression is everywhere properly marketing people who supply a very character marketing experience is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, feelings, thinking, action, five aspects related to redefine the marketing concept, design. They believe that the consumer is both rational and emotional, before the consumer, consumer and post consumer experience is the key to the study of consumer behavior and brand operation. Why will experience marketing so quickly spread in China? This is our experience of consumer trends, but is not accidental, the reasons are summarized in the following: 1. the material civilization progress and improve the living standards of consumers Along with the progress of material civilization, peoples living standard and consumption demand are constantly upgrading. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in