企业产品提价后如何应对竞品的冲击（The enterprise product price how to deal with the impact of competitive products）.docVIP

企业产品提价后如何应对竞品的冲击（The enterprise product price how to deal with the impact of competitive products） In recent years, with a sharp rise in energy and other raw material prices, market competition, operating costs to promote enterprise production cost, transportation cost, cost of sales rising corporate profits continue to decline or even a loss, the operating pressure increases abruptly. In order to reverse the predicament of management, have set off a wave of price increases in all walks of life, such as the livelihood of the edible oil products Zhangshengyipian; Coca-Cola, Kangshifu, palm and other food and beverage brands to increase spontaneous action; domestic enterprise instant noodles industry conference held recently proposed unified price industry mobilization etc.. The price is a double-edged sword for business, on the one hand enterprises operating costs to customers passed through the price transmission mechanism of the market, reducing the operating cost of the pressure, on the other hand to expand the enterprise price with other competing products price difference, to leave neutral and price competitive products, market entry opportunities, thus weaken the enterprise product price competitive advantage. Then, after the product price increases, how can enterprises curb the impact of competitive products on the market? 1, choose the right time to raise prices to avoid competition brand market interference. Generally speaking, the sales season is the best time for some enterprise product price, because the off-season market demand is relatively small, consumers are less sensitive to price, competing goods market lackluster, impact on the market is relatively weak, will not cause great impact on the market for the time, favorable enterprises enable customers to accept and adapt to the product price. As the largest brand of vegetable protein beverage coconut Coconut Juice selection in the Spring Festival this year after sales season in April 3, beverage consu