彩色广告印前制作必须考虑后工序的要求（Color advertising prepress process must be considered after the request）.doc

彩色广告印前制作必须考虑后工序的要求（Color advertising prepress process must be considered after the request） At present, our newspaper advertising is the main problems of the following aspects: one is the middle part of the dot gain is serious, leading to emergence of color; two is grey component replacement, four-color overprint color is not easy even; three is not to limit the total ink, dirty words seriously, four is difficult to register. It seems to be some problems, but the analysis is a problem in image processing and output not targeted select settings. Because the vast majority of enterprises in advertising are only made to a data file, but the same is the original design through a lot of ways to spread the advertising, such as billboards, magazines, magazine ads, newspaper ads, or companies running publications, and these modes of transmission, the media are very different, such as billboard, most of the printing (or is printed in large format printing machine), and the periodical magazine, although the same as the print media, but the paper is not the same, there is a coated paper, uncoated paper, newsprint is also now, grohal, different paper, printing fitness is not the same, and the advertising designers often ignore this point, so we often see the same advertising design document shown in the print media of different color, clarity, visual impact is very different Big. With the TOYOTA Yaris and TOYOTA Camry advertising can be used as a case study, the two car advertisement color with full page black as the background, perhaps is to highlight a turned out effect, to enhance the visual impact of the reader, we read from the screen soft proofing the four-color CMYK the largest sum of the value reached more than 380. For this paper, can be printed, but for newsprint, the total amount of ink is generally only reached 260, so to get dirty, it is difficult to avoid, at the same time as the trapping rate is low, the color printing is not easy even, printing effect is not idea