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打造你的王牌门店(五)(Build your flagship stores (five))
打造你的王牌门店(五)(Build your flagship stores (five))
Excerpt from Fengs new book, gold medal manager promotion course
Effective promotion of terminal store
Effective promotion of terminal store sales
A time when the heat is over
A few years ago, in the sales case, we all thought, we can only do it effectively after dealing with customer objections, but thats not the way it is now. Even if I saw the first side, only three words, but if we say these three words in place, our customers will have the feeling of buying, and some of his actions will show. Good sales people must take advantage of these interesting words and behaviors to convince them effectively. Only this time is the best opportunity for success.
So the timing is likely to occur at any stage of sales, whether in the contact phase or at the product description stage. Any person in making decisions, a psychological change will be reflected in behavior or speech, as long as our sales staff to meticulous observation, to find and grasp this change, you can capture the best time to conclude.
Two effective considerations
(a) dribbling, also kicked out goal
The customer no longer has any problems. Is that what we brought up or the customer asked for? Customers will never say buy, we must take the initiative to put forward the sales staff, asking customers to buy. The customer will never say this: Oh dear!! Xiao Zhang, the product you introduced is very good. Ill pay it right away. You should give me the invoice right away! So the goal is the key and important.
1., the pursuit of fast turnover
No one would be willing to listen to the sales staff not to mind taking the trouble to talk for hours, the customers decision is very simple: Yes or No, and the time is too long, if the customer was suddenly disturbed by things, often let us to cast to the wind. A persons desire to purchase something strongly may only be retained for a relatively short period of time. Scientists have done statistics that customers retain only 30 s
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