打造品牌与经营圈子（To build the brand and business circle ）.docVIP

打造品牌与经营圈子（To build the brand and business circle ） Its harder to make a brand than to be famous....... In China, a well-known household electrical appliance enterprises to do public relations director of a media friend, once complained to the author, in todays restless market background, how hard it is to do the brand?. I didnt go to the concept of difference and friends to pull the dead brand and brand name and brand with strong brand, because a friend in the enterprise achievement and many people have obvious to people, so do pay the sweat and hard work, friends have credit has elbow grease. But it is so difficult to do the brand, the thought of governing a large country like cooking a small fish heroic spirit, so that brand is not so suddenly suspended, such as brand, brand as the person, but then I thought, there are many people around, complaining about now is how not to behave easy, thought, it seems this brand really is a hard to serve customers. Brands also have circles Like attracts like., who lived down Birds of a feather flock together. in various circles, the circle of life, by himself or by others as designated, although this is not entirely to what as the center, to how long is the radius of the circle, but we do have people around the circle as such, of course, the number and size of each circle life is not the same, some people in the circle of life, some people live in small circles; the circle of life, some people, some people living in a small circle, circle, sometimes as the siege, who want to go outside the city, the city people want to come out...... Brand is the same as people, no matter how strong or weak their situation, there will be their own circle, of course, this circle is the brands target customer base. The size of the brand circle mainly depends on the brand for the target consumer group, in general, the Volkswagen brand circle, and high-end luxury brands in a small circle, such as Moutai liquor target consumer group is small, it is