打造城市品牌,定位依然是关键（The city brand positioning is still the key.）.doc

打造城市品牌,定位依然是关键（The city brand positioning is still the key.） Preface Qibao, located in an ancient town on the southwest outskirts of Shanghai, was established in the Eastern Han Dynasty. It began to take shape in Song Dynasty and flourished in the Ming and Qing Dynasties. It has been more than 1000 years old. The past two years, Qibao to ten years of Shanghai to see Pudong, a hundred years of Shanghai to see the Bund, the Millennium Shanghai to see Qibao as the positioning, began to build brand effect. Tourism brand building, like other commodities, requires an accurate positioning. Qibaos existing positioning is not a good strategy. Brand is a magic weapon to solve competition and win customers. In recent years, many cities also have the brand awareness and action, we can see a large number of urban advertising has appeared in the national television and local media. This awareness and action is right. Cities should also build brands, which is one of the most effective means of invigorating and promoting economic development. In a competitive modern business era, everything needs to be branded. As long as you want to win more customer awareness, and expand more business anything, building brands is the only way. It may be a person, a city or a country or even the religious temple, which is not only the traditional sense of commodity. Think about it, in recent years, Shaolin Temples incense how exuberant, it not only in the domestic planning various marketing activities widely spread, but also went abroad, to explore overseas markets, create foreign exchange income. Positioning is the key to building a brand. Since brand building, we must strengthen the dissemination, such as advertising, public relations and so on. But before dissemination, you need to locate. What do you do? What to sell? Say what? The problem, the problem is not solved or solved properly, the brand effect is still difficult to show, all communications investment may end up with the situation. Gui