明一乳业品牌形象升级及营销策略策划书（A bright dairy brand image promotion and marketing strategy planning）.docVIP

明一乳业品牌形象升级及营销策略策划书（A bright dairy brand image promotion and marketing strategy planning） Preface (enterprise profile) Ming is a scientific research, development, production and management as one of the specialized, integrated and high-tech group companies. Mainly serves Chinese family nutrition food, daily necessities and rehabilitation industry. Ming (Fuzhou) Dairy Co. Ltd. is a professional engaged in infant nutrition food production enterprises, the first batch of infant formula milk powder production license, and achieved national food quality and safety market access certification (QS certification), has reached the domestic first-class level in infant formula milk powder, infant nutrition food production specialization. Ming food cooperative expert researchers and China eugenic Science Association Childrens nutrition Specialized Committee, common research and development with the China infant growth series formula, to ensure the healthy growth of babies and Chinese; feeding according to family tradition, has introduced the stomach, easy to digest for baby tender new series of nutrient absorption Rice noodles in addition, a comprehensive and balanced nutrition, strengthen the easy absorption, easy digestion, immune activity and other characteristics at the same time also developed Rice noodles; infant molar series palace to support the latest international pop products. The group attaches great importance to customer service service, a consumer advocate, lifelong customers, the products sold as a new beginning of marketing, service has been to fully digest goods and buy again, launched the 8008581237 national free service hotline, timely tracking service for the purchase of consumer products, not only to answer consumer product features and nutrition knowledge, but also carefully introduces parenting and maternal knowledge, by experts and consumers to communicate directly, answering questions; extensive collection of information, sales registration filing. At t