微笑曲线理论（Smile curve theory）.docVIP

微笑曲线理论（Smile curve theory） The reason for a smile curve Stan Shih, the founder of Acer group, an important technology industry, put forward the famous Smiling Curve theory for rebuilding Acer in 1992 as the strategic direction of Acer. After more than ten years until today, Mr. Stan Shih will be Smiling Curve to be amended, launched the so-called Shi Industrial smile curve, as Taiwan industrys long-term development strategies. The smile curve theory, though simple, points out the strategic direction of the future efforts of the Taiwan industry. Under the guidance of the concept of additional value, enterprises can only continue to develop and operate continuously only when they move and locate in high value-added blocks. Although the construction industry is one of the locomotive industry, but in the industry mature, market saturation, and traditional construction projects only focus on low value-added areas, has experienced more than 10 years of economic downturn. The theory of the smiling curve provides a new direction for thinking. Definition of smile curve Smiling mouth type of a curve, both ends upward, in the industrial chain, value-added more reflected in both ends, design and sales, in the middle link, the minimum added value of manufacturing. The middle of the smile curve is manufacturing; the left is research and development; it belongs to global competition; to the right is marketing; it is mainly local competition. The current manufacturing interest is low, the global manufacturing has the added value of R D and pile up in excess of requirement, but marketing is high, so the industry in the future should be toward development at both ends of the smile curve, also is on the left to strengthen intellectual property research and development to create the right marketing and service to enhance customer oriented. As shown in the following figure: The smile curve has two main points. The first one is to find out where the added value is, and the second one is