提升拉萨旅游文化产品的附加值（Enhance the added value of Lhasa tourism culture products）.docVIP

提升拉萨旅游文化产品的附加值（Enhance the added value of Lhasa tourism culture products） Enhance the added value of Lhasa tourism and cultural products The tourism industry to the tourism culture promotional packaging products as the main premise, to create a suitable to the overseas tourism market, tourism cultural products can fully attract tourists, especially excellent and famous products. Then through the packaging of goods marketing propaganda, a series of promotional activities and through uninterrupted, let the market know and accept, but also through market feedback, timely adjustment of the strategy, to ensure the product innovation, has become the focus of attention of society and industry. Combined with the work in Lhasa, the author believes that Lhasa should strengthen its tourism culture, publicize its packaging and enhance the added value of tourism and cultural products, so as to make efforts to achieve four aspects. 1., improve the Lhasa tourism image recognition system (CIS), and constantly strengthen the overall image of the citys tourism After a few years of construction and publicity, Lhasa has initially established the snow covered holy land, the Pearl of the plateau, the happy Lhasa as a whole city tourism image. In the future to further clarify this image, and learn from Beijing, Jiangsu, Shanghai, Yunnan, Shandong, Hangzhou and other developed provinces and city tourism practices, introduction of Lhasa tourism image recognition system. Through public solicitation or invite professional tourism planning organization design, the formation of the most representative of Lhasa tourism image logo, used in the city and outside all promotions, gradually improve the Lhasa tourism awareness; through the whole assembly or invite experts to build Lhasa tourism promotion of a song, a book, a movie (or Tourism), one of the most important tourism festivals and cultural activities or sports events, in order to attract market attention. 2., the scientific planning of touri