李明和让自然美变年轻管理（Li Ming and let the natural beauty become young management）.doc

李明和让自然美变年轻管理（Li Ming and let the natural beauty become young management） Faced with strong competitors, the natural beauty of the 40 year old had to fight back, restructure the brand image, strengthen the terminal experience, and try to win the favor of more young people. How can a brand that has been operating for a minimum of 40 years become younger? In the fierce competition in the Red Sea, how to create differential advantage, can win? This is January last year, new professional managers to join the natural beauty of collective thinking, but also started the natural beauty from the increasingly aging family brand to young international brand transformation campaign prelude. Just one year, natural beauty moves frequently: in June 2010, a new concept of strategy of natural beauty retail chain network heavy attack; in October, the natural beauty and the Carrefour signed a strategic cooperation partnership, cooperation within the period of exclusive beauty category Carrefour stores nationwide in December, appointed LOWE resources; securisys International for its creative agency, at the same time begin to implement brand remodeling, upgrading packaging and so on a series of strategic plans. In 2010, the United States opened a all-round beauty and beauty center, the new concept store over 100. Natural beauty group vice president Li Minghe said the day before, according to statistics on the track before and after all the natural new concept store upgrade, 2010 all store the average monthly turnover growth of more than 40%. This all-round beauty and beauty center also won the Eleventh Beijing international franchise chain and small and medium-sized projects exhibition in April this year, the 20 thousand and 110 most attractive venture capital investment projects award.. Li Ming and I cant help it. Join in the beauty of nature, he worked in Eastman Kodak, Unilever (Taiwan) Co., Ltd., has rich franchise chain management and development experience, once the successful expa