郎酒品牌重塑,三层级经销商的不同定位管理（Langjiu brand remodeling, different positioning management three level dealers）.docVIP

郎酒品牌重塑,三层级经销商的不同定位管理（Langjiu brand remodeling, different positioning management three level dealers） Recently, according to Lang from 5 billion 800 million to 30 billion of the sales target, the author interviewed Hebei, Henan, Shandong and other provinces of the dealer. From the survey results, the majority of dealers for this confidence is not considered satellite. As for the reason, the majority of dealers believe that the existing development pattern Langjiu has two disadvantages: 1, buy the brand too much, the coordination brand overdraft, brand planning management; 2, the dealer resources excessive overdrafts, as long as the money can develop buyout brand dealers, tons of wine profit margins. Most dealers believe that in the next ten years, Langjiu should pay more attention to the quality of development (benign sustainable development), and not just look at the sales growth. Therefore, Langjiu remodeling is inevitable. And after the implementation of the brand remodeling, is cannot do without the dealer in brand positioning strategy, namely the dealers play what role in the future of Langjiu brand strategy. Brand buyout providers, Langjiu brand system framework According to our estimates, the overall sales accounted for the proportion of buyout brand Langjiu in about 50%, but the internal friction has caused a decline in the buyout brand tons of liquor profits, Zhengzhou dealer Lee told reporters. Thus, Lang Jiuruo must develop the brand buyout business review, its position in the brand system and the function of accurate, otherwise the source brand confusion may make enterprises lose a number of high-quality brand buyout business. Taking the layout of the national quality brand buyout, skeleton From the market performance, quality brand buyout providers have according to the market, with market discourse very strong advantages in the region, has a strong guiding role to the regional competition format and consumers. The most important is that they dare to inv