中国消费者影响全球汽车设计.docVIP

中国消费者影响全球汽车设计2012年第十二届北京国际汽车展览会在展览面积、首发车等多项纪录上再创历史新高。据组委会负责人介绍，本届展览面积达23万平方米，在中国国际展览中心（天竺）新馆及中国国际展览中心（静安庄）同期举行，规模创北京车展历史上展会规模的新纪录。此次车展影响力之大也显示了中国消费者对国际汽车市场的冲击，全球各大汽车制造商都十分关注中国市场。 While Geneva will always be the most glamorous and Frankfurt the most boring for automakers to get around, it’s possible that China’s annual show is now the most important and will be for many years to come. As more and more Chinese buy cars, automakers say consumer tastes in the Asian nation have a growing influence on vehicle design the world over. China emerged as the world?s top car market in 2009, and though the sector didn?t do well last year, with sales rising just 2.5 percent to 18.51 million yuan, carmakers are convinced it is where the industry?s future lies. Manufacturers at this May?s Auto China 2012 exhibition in Beijing said they have started to include features that appeal to Chinese consumers, because they want to have more China elements in their design for global cars. The designers find inspiration in traditional paper cutting, or in Tang （Dynasty） paintings. The car penetration rate in China is still relatively low compared to more mature markets in North America or Europe, but last year, even with the sales slowdown, more cars were sold in the Asian nation than in the United States. Until recently, foreign car manufacturers adapted existing models sold in Europe or North America to the Chinese market. But with the rise of China and its global influence, the trend is the other way round. “In the future as China grows, we will increasingly need to take into account the weight of the Chinese market,” said Frederic Banzet, director at Citroen. “We will work from a design with Chinese characteristics and adapt it to other markets,” he said. To this end, PSA Peugeot Citroen set up a design studio in Shanghai in 2008 aiming to understand the Chinese market and launch targeted products to increase its market share. The studio now counts some 650 employees, and the c