天天平价沃尔玛引来如潮消费者（Daily parity WAL-MART has attracted a lot of consumers）.doc

天天平价沃尔玛引来如潮消费者（Daily parity WAL-MART has attracted a lot of consumers） WAL-MART will start to allow all the products of the company are to enter the store, but after one or two months, of which 70% of the products will be removed prior to supply goods are free of charge, this batch of free goods price than collect jinchangfei even higher. This kind of behavior in WAL-MART is called first single free.. WAL-MART said, the first single free is mainly because supermarkets want to be able to reduce costs, so that some goods opened low prices, to attract consumers, because some of the new products in the market, price is the best way of promotion. But this ratio is not large. For example, a candy vendor gets a 100 - box order and supplies 1 boxes free of charge.. The entrance fee a sensitive statement, after the domestic suppliers and the media Crusade, let us recognize that this is the consumer products have China circulation channel characteristics, the sales channels in addition to obtain the basic sales profit, also got new profit point. Since the country has identified or acquiesced in this phenomenon, WAL-MART will certainly not give up this benefit. If there is a problem, of course, not just for WAL-MART, but the unspoken rules of the industry, before the government did not intervene, will certainly be reasonable to survive. Like consumer psychology and behavior, business enterprises have a herd mentality, but only a name. Daily parity is a business strategy The theme allows consumers to think that all of the goods here are inexpensive goods, thereby increasing their purchases and purchases. WAL-MARTs business philosophy is everyday parity, but consumers after comparison, here is not all commodity prices are lower than competitors such as WAL-MART, pizza, the price is 8.90 yuan a, and the same specifications in the lotus sold only 7.80 yuan. Therefore, people need to correctly understand the concept of parity, which is not the lowest price, but a relative price, wh