对企业家修禅的另类解管理读（Alternative reading management for entrepreneurs）.docVIP

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对企业家修禅的另类解管理读（Alternative reading management for entrepreneurs）.doc

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对企业家修禅的另类解管理读（Alternative reading management for entrepreneurs）

对企业家修禅的另类解管理读（Alternative reading management for entrepreneurs） Some people are easily ignored, but they are actually produced in the past, causing the authors attention. In November 2, 2007, Chongqing Huayan Temple 3 day business elite meditation camp; in November 12, 2007, the CEIBS EMBA class, moved into the Anhui ancestral temple, the students are subjected to a Zen lecture. Before that, a Book of religious news China entrepreneur Yang always appear in newspapers, such as Beijing sebang advertising company chairman Chen Xiaoxu died in Phoenix before converted to Buddhism, Liu Changle every year to go to the Mount Wutai Buddha, officially announced the tonsure comedians, Chongqing Li Boqing hair Bayu teahouse boss Li Boqing day before At the same time, some other noisy riotous news, often to the nervous shock. Experience marketing is a 1998 American strategy horizon LLP companys two founders Bjosephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: from the consumers senses, emotions, thinking, action, and related five aspects of re defined, design marketing ideas.. They believe that consumer spending is both rational and emotional, consumers before consumption, consumption and consumption experience, is the key to study consumer behavior and corporate brand management. Why is experiential marketing spreading so quickly in our country? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1., the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are also escalating. In the agricultural society, people are pursuing the basic meet the food and clothing; in the industrial society, the standard of living is measured by the material quantity of products; in the post industrial society, people are more concerned about the quality of life, care sati