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f文本文档（F text document） Real case analysis: break through business gridlock 2010-05-27 11:43:49 source: internet background statement: A home appliance dealer Zhang place is located in the northeast of a medium-sized city, the local city population of about 200000, population about 1000000, because of poor overall economic conditions, the countys consumption ability is limited, so the whole area of home appliance market is mainly concentrated in the urban areas where zhang. City commercial area is relatively concentrated, mainly distributed into five forms in the horizontal cross street, in 90s when Zhang entered the home appliance industry, appliance stores are more dispersed at the end of 90s began to gather new downtown, gradually formed a tight layout today. And Zhang did not find the trend of change in time, lost the initiative, forced to have no shop can rent, have to stay away from home appliances outside the communications, mobile phone market opened stores in the region. Affected by geographical location, not too many new customer support, after Zhang stores opened, most still rely on the old customer care, but with the passage of time, the old customer loss gradually, Zhang sales declined. In order to break the deadlock, Zhang set up counters in the old downtown department store mall on the first floor of the household appliances, but the sales situation is not ideal, because the majority of Zhang agent for the middle and high grade brand, most of the old department store shopping is rural consumers, removal expenses, operating profit is very general counter. Late last year, the mall raised the rent this year, forcing Zhang to cancel the counters in the shopping mall and concentrate on his own stores. Zhangs stores are two floors, each floor of about 100 square meters, the two floor as a warehouse, the first floor of the store occupies the center of gravity is the microwave oven, Zhang has all kinds of brands, various models of microwave ovens, nearly fifty