企业基因战略（Enterprise gene strategy）.docVIP

企业基因战略（Enterprise gene strategy） [training number]: [training program]: Curriculum significance The core theory of this course is the study of enterprises as individuals of life, based on the principles of DNA life science. At present, both the international and domestic management theorists and the business circles, this cutting-edge academic thinking is highly forward-looking, authoritative and high value. This course embarks from the enterprise strategy height, has systematically analyzed 6 big power and 5 kinds of abilities that affect the strategic effect and the enterprise development. According to the DNA principle, 30 models of enterprise gene strategy are identified, which help enterprises identify their own capability system, recombination enterprise genes, match core competence and cultivate enterprise competitive advantage under the principle of life cycle. This course is easy to understand, from the shallower to the deeper strategic management, ability, comprehensive management, function management, change management, knowledge management and innovation management and a full range of content, showcase the enterprise strategy selection and matching ability of system construction ideas, processes and methods. It is a cutting-edge academic achievement and practical strategic tool to improve the ideological realm of entrepreneurs, cultivate the strategic vision of entrepreneurs and enhance the competitive ability of enterprises. Chapter 1 enterprise pros and Cons: genes determine strength Survival situation of Chinese Enterprises A mystery that determines biological levels Where does the business gap come from? Enterprise strength comes from enterprise gene The second chapter looks for enterprise genes: the power of enterprise growth Enterprise growth motivation 6 big moves to promote enterprise growth Business growth dynamics and strategic categories The third chapter looks for the enterprise gene: enterprise growth ability Enterprise capability constructi