反传统营销 新品推广失败谁的错（Who is wrong about the failure of new marketing）.docVIP

反传统营销 新品推广失败谁的错（Who is wrong about the failure of new marketing） A company in a city in the end of 90s has been ranked first in the industry. In 03 years, with the increasing competition in the market, competitors in order to expand the market share, the cost advantage in the market continuously dumping, A enterprise product market share is declining, and the distance of the second tier brands more and more small, even can be transcended, constitutes a direct threat of leadership A enterprise products. As a result, business leaders began meeting frequently to seek solutions. The author was fortunate enough to have met with the marketing staff of the company and learned some of the inside story of A company. As a market in the forefront of the fight in the market for many years, I came to talk about success and failure of A operation of enterprises from their own point of view, for reference in practical work, avoid all detours, to ensure that the development of the services of the enterprise fast and healthy. I. the market crisis faced by A Enterprises A industry has five major manufacturers, A companies leading products because of good quality and advanced technology, has maintained a market share in the first position, the leading product is A source of profits. The phenomenon that a product is monopolized by a market is very common in china. However, with the deterioration of the economic environment, competitors in order to remain competitive, dumping low prices on the market, and malignant seize the market. A enterprises in order to keep the market position, also began to cut prices, but the price is not transparent product price, so A enterprises will continue to launch new products, to take advantage of the technology to re occupy a new round of market. May be two years down, the new push but all failed. In fact, A enterprises scientific research force is very strong, and equipment is also imported from abroad, the product quality is beyond reproach, but a ne