食品广告的生活理念承诺（Food advertising concept of life commitment）.docVIP

食品广告的生活理念承诺（Food advertising concept of life commitment） Consumers in addition to material needs, spiritual needs still exist. With the perceptual consumption generally, consumers pay more attention to individual satisfaction, spiritual pleasure, comfort and a sense of superiority. Consumers are rational consumption of goods from the worship to the worship of the commodity image, pay attention to commodity spiritual values, emotional meaning. There the same perceptual consumption income levels, consumption levels and the supply of consumer goods is rich and colorful, consumer personality and p