地方白酒名牌的傍大款式突围管理（The local liquor brand bangdakuan breakthrough management）.doc

地方白酒名牌的傍大款式突围管理（The local liquor brand bangdakuan breakthrough management） In recent years, the industry, capital is frequently involved in the liquor industry, which opened capital integration Drama: Henan wine fight two years doukan capital merger; Goldman Songhe liquor; Hua Ze group (Jinliufu), the acquisition of Guizhou Jane holding Shaanxi Taibai wine; Zhijiang Weiwei holding, etc.. It all seemed that the liquor industry capital era. Indeed, the current liquor industry to enhance efficiency, mainly from the historical and cultural accumulation of deep, strong capital and the rapid development of the backbone of famous liquor enterprises. Most of the local liquor brand in the high-end liquor brand extrusion under development has entered a bottleneck period. If there is no capital involved will be very difficult to form a breakthrough. Fortunately, the local liquor brand has been found and awakening, and through the market leverage positive action. Hebei liquor in the well-known brands such as mud, gushun, liulingzui, in recent years in the promotion of the local government, have embarked on a bangdakuan journey, beginning with the local asset speculators marriage, through the reform and restructuring, to achieve the optimal allocation of regional industrial resources, go on with the fastest speed to achieve bigger and stronger dreams break through the road. Local brands have a glorious history Hebei gushun pit, and Liu Lingzui, a famous place, had a splendid history, but also has deep cultural resources. For example, in Ningjin County of Xingtai City, the mud wine wine has a long history, has a history of thousands of years, the production of mud wine (due to fermentation tank with special cement in Heilonggang basin is named) is not only one of the Hebei local wines, and the brewing process in Hebei Province in 2009 was included in the provincial intangible cultural heritage. A Wine Company Limited was founded in 1916, the liberation of the Fu Sheng Quan, Zhich