基于整体产品概念的酒店开发（Hotel development based on the concept of the overall product）.doc

基于整体产品概念的酒店开发（Hotel development based on the concept of the overall product） Hotel development based on the concept of the overall product -- a case study of Chang Jiang Grand Hotel Hotel overview Wuhan Chang Jiang Grand Hotel is located in Wuhan Hankou City, the bustling commercial center. Walk to the Wuhan International Convention and Exhibition Center only 2 minutes to the famous New World department store, Wuhan International Plaza, Wuhan Plaza, World Trade Plaza, only 1 minutes away from the HanKou Railway Station only 10 minutes to Wuhan Tianhe International Airport only 25 minutes, is the political, cultural and business to the intersection of high-quality Hotel, whether for business or tourism sightseeing, shopping is very convenient. Chang Jiang Grand Hotel opened in 1987 in Wuhan city is the first Sino foreign joint venture hotel, hotel management group is the first introduction of foreign advanced management concepts, integration of the local cultural characteristics, software and hardware facilities, professional and personalized service, excellent geographical location and comfortable interior environment, respected guests and colleagues, in 2003 once again the decoration business, was hailed as a model of the hotel industry in Wuhan. The hotel has a spacious, luxurious and comfortable all 180 guest rooms, including business single room, deluxe rooms, executive rooms, deluxe suites and presidential suites. The room facilities, through the window of the second floor of the hotel room interior atrium garden panoramic view. Senior executive floor is unique, as a VIP you to create personalized service characteristics, and provides 24 hour butler service for your business, free breakfast and afternoon tea and other special privileges. The kylin restaurant is successful to provide delicacy of heaven, in your taste the chef for you to create advanced Cantonese cuisine delicious at the same time, the strong visual impact feeling haute cuisine brings, here you w