飞利浦中国引擎的拉升（PHILPS pulled Chinese engine）.doc

飞利浦中国引擎的拉升（PHILPS pulled Chinese engine） After a long transition in the past 10 years, PHILPS was finally re calibration of the course trek. But then the light through the financial storm, and quickly pulled out of the strong performance of low profit zone, but depends on the new engine China surging power -- this is not surprising, we are a Chinese built specifically for the company Philips to replace the captain. In July 8th, PHILPS announced the appointment of the Royal Holland haodon 000 (Frans van Houten) for the next CEO, he will serve as the first Chief Operating Officer (COO), in April next year officially took Kleisterlee (Gerard Kleisterlee). PHILPS has a Humane Tradition: 1997, company for the outgoing CEO Yang Timo (Jan Timmer) designed a farewell gift totem monument shaped shelves. So, give Kleisterlee farewell gift is what? Now, probably no PHILPS EBITA 2010 profit margin of more than 10% such a gift to his satisfaction. 3 years ago, when the president and CEO of PHILPS company launched Kleisterlee aspiring the Vision 2010 strategy, he will not feed the process thereafter will be so tortuous. The script is written to Central Plains a renaissance giants who revive possessions, but had just begun because of the financial crisis to a tragedy. Fortunately, the second half of this drama scene again a dramatic turning point, in the end is a rich festive ending in July 19th, PHILPS released the 2010 second quarter, quarter sales of 6 billion 200 million euros, EBITA (income tax depreciation amortization, compared to net profit of EBITA the index can more purely reflect the business profit level) reached 527 million euros, excluded for M a cost 93 million euros, EBITA number is 620 million euros, equal to 10% of sales. 10% is a very important figure, to a great extent, it is a measure of PHILPS for 10 years, the success of the transition of primary financial indexes. In September 2007, PHILPS launched a new Vision 2010 strategy, to the health and comfort, qua