风霜雪雨小龙哈彼路（The wind snow and rain Habilu Dragons）.doc

风霜雪雨小龙哈彼路（The wind snow and rain Habilu Dragons） The wind snow and rain Habilu Dragons - Dragons ha he north market expand childrens documentary Good boy is Nike kdis China total generation, and 2 of its own brand: good boy and Dragons Peter kazakhstan. The first two Brand Company owned a few years ago, the national focus on the layout of the citys 06 years, dragons ha he listed, has entered the fourth year. I hired by Vice President of the group named for dragons ha he north and Northeast market, and responsible for the Northwest market. 3 years of work experience, not passionate, but also surge high and sweep forward, the wind snow and rain, the day. And we would like to share with my team to develop the North China market experience. The first brand review 1, the development of ideas: the baby dragons ha he has 10 years of history, has a high market share, visibility and reputation. In order to expand the brand space, make full use of the mature stroller influence and channels, but also for Nike and kids and good childrens complementary, the company decided to launch the dragons ha he wear. 2: Nike kids, strategic positioning high-end market positioning in the high-end market positioning; Goodbaby; Happy Dino (dragons ha he) level two or three market positioning. 06 follow the strategy, after release of the provincial capitals and municipalities to join. 3, development path: the company will dragons ha he positioned in the two or three class market, my team and I focus on the focus of the city around the city, Fuyu County, in particular, baby stroller relatively mature market; opening capital and key city agents, we immediately adjust the development mentality, take different methods. With the help of different resources, a city a city development. In our efforts, Beijing, Tianjin, Shijiazhuang, the Baoding, Harbin, Qingdao, Changchun, Yantai, Baotou, Jinan and other places in the local well-known mall opened. At the end of 07 years, the national stores (cabinet)