大胆的战略构想,另类的品牌之路（Strategic conception of bold, offbeat brand road）.doc

大胆的战略构想,另类的品牌之路（Strategic conception of bold, offbeat brand road） [introduction] Zhejiang A enterprise is an export-oriented private enterprises, mainly the production of electric tools, 98% of its business from foreign customers OEM orders. Over the past decade, A enterprises to seize the international market development opportunities, with its stable and reliable product quality and rapid response to customer needs to win the favor of customers. With the increase of the number of foreign customers and orders, A enterprise sales soared, and listed on the 05 years of success, become a peer leader. With the continuous expansion and development of enterprise scale, the problems have come immediately, one of the most unbelievable is let A enterprise customers and orders increased cannot drive like before the size of sales increase. The environmental pressure is coming, the appreciation of the renminbi, reduce the export tax rebate, the implementation of the new labor contract law...... Corporate profits have received great extrusion. The future in the way? To the foreign like before the OEM business is still to the domestic development of independent brands? Each top A companies are constantly thinking...... Strategic conception of bold, offbeat brand road The enterprise has its own brand dream, especially good face Chinese led China enterprises, as enterprises do not have the brand will not be able to survive. The pursuit of brand brand but misunderstood no ground for blame, the purpose is not desirable. Brand as an intangible asset of the enterprise, on the one hand can bring potential profitability, and promote the healthy development of enterprises; on the other hand also allows extensive supervision in social enterprises, puts forward higher requirements for the management of enterprises. That is to say to build the brand need to improve enterprise management ability and promoting the healthy development of enterprises, and enhance profitability. Enterprise is a p