拓展渠道,不能只让果汁果乐去背负（Expand the channels, not only let the music to bear fruit）.doc

拓展渠道,不能只让果汁果乐去背负（Expand the channels, not only let the music to bear fruit） Recently participated in a media organization expert interpretation activities, subject as follows: In March, fruit juice market, channel promotion, in addition to large supermarkets, it is worth noting that the large and medium-sized fruit juice, supermarket near the school canteen as key distribution. At the same time, with the Frestech Huiyuan different industry cooperation way of sharing terminal channel resources, tries to put the fruit into music did not reach the three or four previous Huiyuan line even smaller market. Has been to single brand and varieties of Huiyuan sales, in the channel construction is insufficient, facing the competition of unity, Kangshifu, Coca-Cola, Wahaha rivals such as strong channel pressure. Insiders believe that the Huiyuan products before the channel, concentrated in a second tier city super large business. However, the price of these products in the three or four line of the city even smaller and the market does not have a competitive advantage. Huiyuan is wanted by the fruit juice have a price advantage, compared with that in high concentration juice products, to build a broader coverage of the market channels. But also has a direct impact on Huiyuan channel and marketing problems of Huiyuans performance. In September 1st, Huiyuan announced results for the first half of 2010, net loss of 72 million 247 thousand yuan, is the listing of the companys first loss in 5 years. In Huiyuans semi annual report, rising channel and marketing expenses, was mentioned repeatedly as the direct cause of the loss. Based on the above background, please read: 1, fruit juice can help Huiyuan to open the three or four line of the market? 2, you have to open up channels for Huiyuan, what better advice? The king of: Because the Huiyuan brand and product is single, has been a big city supermarkets and restaurants really become the main channel, expand the low concentration Huiy