文化引领红蜻蜓腾飞--记鞋界儒商钱金波(Red Dragonfly Culture -- the Confucian Qian Jinbo shoes industry development).docVIP
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文化引领红蜻蜓腾飞--记鞋界儒商钱金波(Red Dragonfly Culture -- the Confucian Qian Jinbo shoes industry development)
文化引领红蜻蜓腾飞--记鞋界儒商钱金波(Red Dragonfly Culture -- the Confucian Qian Jinbo shoes industry development)
Introduction: March 15, 2001, Red Dragonfly shoes like hanging free card, by the National Quality Supervision Bureau listed as the first batch of 17 leather product free of; in September 1, 2002, won the Chinese brand title; in February 6, 2004, Red Dragonfly shoes won the Chinese leather king and Chinese leather logo brand title; March 17, 2004. Red Dragonfly combination trademark was identified as well-known trademark judicial...... These dazzling aura belong to the same enterprise - red dragonfly.
Enterprise is like a ship, an excellent enterprise must have a good helmsman. While the head of the Red Dragonfly -- Qian Jinbo is less is the shoes industry rise above the common herd. He is a good businessman culture into the unique cultural enterprises.
In most peoples minds, businessmen are manipulative, only know to make money. But through face-to-face communication with money but a Dong, feel the drip of the stench of the body, more is to distribute the book breath, infected everyone around, and communicate as if it is to let the thoughts of the author in the sublimation. It is this unique cultural style of Qian Dong, only use culture to guide enterprises in the shortest period of time the successful implementation of the ultra conventional, the rapid development of the cross.
The ups and downs: brave innovation forefront
1995 spring, spring breeze of reform and opening up Chinese earth has been 3 years, compared to a lot of footwear manufacturers in Wenzhou, red dragonfly time to market is not very good. Qian Dong has just founded the red dragonfly, as the forefront of reform and opening up, Wenzhou xiehang, has more than 4300 enterprises, including Kangnai, AOKANG, Gilda as leader, and the shoe is more, like Sendashonga is very famous, Fuguiniao etc., it can be said that Wenzhou and the countrys footwear market competition is fierce.
Such a fierce competition in the
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