童鞋零售店铺经验交流(一)（Shoes retail experience exchange (a)）.docVIP

童鞋零售店铺经验交流(一)（Shoes retail experience exchange (a)） Note: on the occasion of the new year is approaching, in order to help have entered or will enter the childrens industry customers can improve sales team, BBG shoes launched the year of the rabbit to join the class album, dedicated to BBG childrens customers and numerous national childrens products practitioners. This article by Wang Xiaoyu feeds by Zhang Rui modification. One is to sell the idea of selling goods A shop business is good, do not enter the store at the door, look at the know! See what, see the shop signs, store look overall lighting, look at the goods on display, see health, see the salespersons spirit, work attitude and customer business doing what. Although we are selling goods, but is actually selling idea. What is selling ideas? Is to tell consumers to choose this kind of products, what is the most important. For example, when you buy a car, Mercedes Benz tell you the most important status, BMW tell you the most important open fun, Volvo told you that the most important safety. Grab your product may cause the effect on explanation will be just perfect. For example, in Beijing with a shopping mall, the same location, the same brand of shoes, one month can sell fifty thousand or sixty thousand, others can only sell ten thousand or twenty thousand? Why? First of all, we have a client called Miss BBG, her showroom in the shop, all shoes are classified separately, a boy, price lattice and girls, shoes have leather, PU, canvas, she will separate, do partition display, display counters. For example, a customer came in, she will pay attention to the customers eyes is free, still staring at something? First, she took the price separately, which is 100 to 200 yuan, which is 200 - 300 yuan or 300 yuan. Customer focus value range is her heart rate. Such as watching this area, and the area, it must be her heart the price and style has not decided, at this time, the owner can sell professional First impression