营销基础知识与营销理念（Basic knowledge of marketing and marketing idea）.docVIP

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营销基础知识与营销理念（Basic knowledge of marketing and marketing idea）.doc

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营销基础知识与营销理念（Basic knowledge of marketing and marketing idea）

营销基础知识与营销理念（Basic knowledge of marketing and marketing idea） A single choice. 1 marketing theory was born in early twentieth Century A. UK B. Japan The United States C. D. France Answer: C The 2 is the basis for enterprise to survive A. products The quality of B. The production of C. D. customer Answer: D The 3 is the center of the marketing concept A. has been selling the products produced B. found them and try to meet customer needs C. manufacture quality products A large number of manufacturing products and sell D. Answer: B 4 in the concept of social marketing, the interest should be A. business interests B. the interests of consumers C. social interests The overall interests of enterprises, consumers and society D. Answer: D 5 from the marketing perspective, refers to the market A. the sale of the commodity exchange places The sum of the commodity exchange relation between the sale of B. C. to the commodity exchange as the content of economic contact form The sum of D. commodity demand Answer: D 6 refers to the marketing mix A. on the micro enterprise environment factors combination The combination of enterprise B. macro environment factors The effect of C. on the combination of price factors Combination of various marketing enterprises of the controllable factors on D. Answer: D 7 many refrigerator manufacturers in recent years to hold high the environmental protection and health banner, have launched a fluorine free refrigerator. They pursued the concept of marketing is The selling concept A. B. production concept C. marketing concept D. social marketing concept Answer: D The first stage is the 8 consumer buying process A. collect information B. evaluation program C. need to confirm D. decided to buy Answer: C Marketing is the core of the 9 The production of A. B. distribution C. exchange D. promotion Answer: C 10 a view that as long as the enterprises can improve product quality, increase product function, will be full of customers. This kind of idea is A. p