《市场调查》第三章 文案调查（Market investigation the third chapter copy survey）.docVIP

《市场调查》第三章 文案调查（Market investigation the third chapter copy survey） First, the significance of copy Market Research In the market investigation, according to the investigation data source and the data collection method, can be (1) copy Market Survey (Desk reserach) and (2) field market investigation (Fields, reserach) two kinds. Copy the market survey, market survey is executive staff fully understand the enterprises market survey to collect , enterprise internal existing archives and outside the enterprise archives related research reports and report data, collate, cohesion, after adjustment and integration, analyzes with inductive or deductive method then, to provide relevant market survey and marketing suggestions, for reference information of enterprise stakeholders in decision making. Therefore, an excellent copy of the Market Research Report, the effect will be no less than field survey market report.. A copy of the Market Research Report; a market research officer: ? knowledge of marketing in the industry under investigation and ability to master key issues in the market; ? ability to extensively collect, collate and effectively analyze required data; Clear market concepts and systematic concepts to learn and disclose the implications of the information and new opportunities derived from it. (hereinafter referred to as copy investigation) The ability to express facts, including oral and written expressions. Familiar, patient and careful in data content analysis (Content, Analysis). Data content analysis is to collect all kinds of relevant information and to make a systematic research and Analysis on the basis of inductive method and translation method. The CIA used this method to collect newspapers across Germany and study the Nazi situation in germany. The author uses the news reports collected from the newspaper to sort out the competition data of the market as the main reference material for the company to draw up a competitive strategy. Data sources for co