河南旅行发展现状与对策研究.doc

本科生毕业论文 河南旅行社发展现状与对策研究 姓　　名 　　号 专　　业 指导教师 年月日 Abstract With Chinas tourism sustained、rapid and healthy development, and with advantageous geographical location, all kinds of rich resources, profound cultural foundation，the tourism of domestic and international grows stablely, the system of tourism industy formed basically, and the scale are unceasingly exspanding. Now the province of HeNan is trying to transfer from depanding on its rich resouces to developing its economy of tourism industry; under this background, as the important part of tourism, the competitiveness of travel agency of HeNan is limited and the quality of service is needed to be promoted and the order of tourism market is chaos. This paper firstly analyzes the presented situation and existing problems of tourism agency in our country and then foucses on analyzing the current situation of travel agency in HeNan, for example, the product structure of the tourism industry in HeNan is very single; the travel agency is unable to make full use the advantage of modern high-technologe; the ability of sell and showing off is limited. The paper mainly through reviewing the relative doctumentry or literature and collecting correspanding data put forward the statege to solving the current existing problems of tourism industy in HeNan. Key Words: travel agency ; current situation ; develop; countermeasures 目　录引 言 4 一、我国旅行社业发展现状 7 （一）我国旅游市场规模不断扩大 7 （二）市场竞争日益激烈 8 （三）集团化、垂直化分工体系尚未形成 8 二、河南省旅行社业发展现状及存在的问题 9 （一） 河南省旅行社业的现状 9 1.河南省旅行社行业的总体规模 9 2.河南省旅行社业的结构 9 3.河南省旅行社的业务情况 10 4.河南旅行社业的管理 10 （二）河南旅行社业存在的问题 11 1．产品结构单一、低水平重复竞争 11 2．品牌经营缺乏系统研究,缺少科学合理的品牌建设规划 11 3．人力资源管理不健全，人才流动频繁 11 4．市场竞争力薄弱、缺乏竞合意识 12 5．内部管理能力差，经营管理水平低下 12 6．市场营销水平低 13 三、河南省旅行社业发展的思路与对策 13 （一）宏观方面 13 1．优化发展环境，加大扶持力度 13 2．完善旅行社行业管理制度 13 3．促进大旅行社集团化，中小旅行社专业化 14 （二）微观方面 14 1．创新管理机制，建立现代企业制度 14 2．注重诚信,培育品牌 14 3．创新营销策略 15 4．建立完善的人才管理机制 15 5．以市场需求为导向,不断开发新产品 15 四、参考文献 16 致 谢 16 引 言 伴随着中国旅游业的高速发展，我国旅行社行业发生了巨大的变化，特别是近十年来，许多企业、个人纷纷开办旅行社，使行业规模不断扩大，旅行社行业的规模得到了空