系统发力下的营销转型（Marketing transformation under the system force）.doc

系统发力下的营销转型（Marketing transformation under the system force） Dear leaders, dear colleagues: Hello everyone！ Guangdong in August, is still the hot weather. Unlike in previous years, the real continuous hot weather in Guangdong is just beginning, and all over the country, especially in the north the temperature has dropped slightly, but for the sale of our air shipment is still extremely favorable, every day to maintain the larger shipments and payment amount. Overall, 05 annual sales in the past, the domestic household sector, including modern marketing CHIGO, through marketing general managers and marketing staff worked hard and strong with the headquarters of the Department functions and the big brother system, we overcome the industry difficulties, and achieved good results. Not only our plate increasingly expanded steadily, and the ability to control the market for network terminal is also more and more strong, the market is more and more solid foundation. Here, I represent the marketing center to express my sincere gratitude and respect to our marketing front-line soldiers, it is because of your leadership and implementation in place, we have 05 year glorious! 05 annual sales, our domestic marketing in the overall sales, single product value, price system, annual and periodic policy guidelines, engineering machine control, market control and management, as well as the profit and loss balance Xuanguan has made breakthrough progress, based on the operation mode of marketing management guide has become more mature and norms, in promoting the groups internal drive global change energy strengthen. Moreover, with the US group company overall cost leadership strategy formally established, we will reform in CHIGO air-conditioning system in advance, horizontal coordination and air brand building and ground propaganda with multi-dimensional full force, will provide a more solid backing and the basic guarantee for our marketing the line of work. At todays meeting, the topic