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Abstract
In many macro researches on FDI theory, it is believed that there is certain
correlative relationship between foreign investment and import and export trade, that is
to say, foreign investment can boost the import or export. However, few scholars deal
with the research carried out in enterprises from micro view, and the analysis on what
kind of effect both sides make. As we all know that, in foreign-funded enterprise, there
is difference between the targets of Chinese and foreign joint ventures. And this paper
aims to explain these issues through its investigation: what is the difference on the
strategy of import and export trade of both sides; and what the degree of the difference
is, and either one side or both sides will boost the level of their import and export.
In the research on bargaining power, it is believed that, in an enterprise, the proportion of
share – holdings depends on the distribution of control powers which can make an influence on the
performance model, cultural atmosphere, the decision of strategic goal and the final achievement.
The partners can have the bargaining power by holding the control power, which has a direct
influence on how to solve the divarication of different strategies. As for the issue of the partners’
fondness in foreign-funded enterprises, it can be considered that the proportion of share – holdings
will influence the control powers distribution of both sides, and the difference on import and export
orientation of both sides will finally influence the level of an enterprise’s import and export trade
by using the control powers . Therefore, we carry out the research on the basis of this derivative
model.
This article deals with the top 100 foreign-funded enterprises from the enterprises list
about import and export product man
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