原创力文档research on influencing factors of web 3d user experience with grounded theory研究影响因素的web 3 d用户体验与扎根理论.pdf
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research on influencing factors of web 3d user experience with grounded theory研究影响因素的web 3 d用户体验与扎根理论
iBusiness, 2011, 3, 237-243 237
doi:10.4236/ib.2011.33031 Published Online September 2011 (http://www.SciRP.org/journal/ib)
Research on Influencing Factors of Web 3D User
*
Experience with Grounded Theory
Jiangping Wan1,2, Hui Zhang1
1School of Business Administration, South China University of Technology, Guangzhou, China; 2Institute of Emerging Industrializa-
tion Development South China University of Technology, Guangzhou, China.
Email: scutwjp@126.com, shidelan@163.com
Received April 26th, 2011; revised May 29th, 2011; accepted June 13th, 2011.
ABSTRACT
The influencing factors on Web 3D User Experience are studied for online pavilion of Shanghai World Expo with
grounded theory method. We discover the four influencing factors as follow : web site quality, external environmental
factor , user internal factor and recommendation, and the influencing factor model of Web 3D user experience is tried to
established. We also do case study for the online Guangdong pavilion of Shanghai World Expo in order improve the
process to transfer original wonderful , innovative ideas into Web 3D more perfective. Finally , the areas needing further
investigation are put forward.
Keywords : Web 3D , User Experience, Shanghai World Expo Online, Grounded Theory
1. Introduction conclusions are in the end.
The Harvard Business Review ran an article titled “Wel- 2. Literature Review
come to the Experience Economy.” Pine and Gilmore,
Design principles connect the visual design of a visuali-
who wrote a book by the same name, argue that the en-
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