仿拟在英文广告中的应用分析_英语论文.docVIP

仿拟在英文广告中的应用分析_英语论文 摘 要随着中国对外贸易的迅速发展，英文广告成为中国企业开拓国际市场的重要手段。英文广告的目的是吸引外国消费者的注意，进而达到促销的目的。广告是否能吸引消费者，关键在于广告语言是否生动有趣。近年来，仿拟修辞格高频率地出现在英文广告之中。在此背景下，本文尝试研究仿拟在英文广告中运用的可行性，用大量实例分析了仿拟在英文广告中的作用和妙处，从而探究商家如何利用这一修辞格来实现广告促销产品目的的。8249 关键词: 仿拟；英文广告；应用 AbstractWith the development of Chinarsquo;s foreign trade, English advertisements have become an important means of opening up international market, which are aimed to attract foreign customerrsquo;s attentions and promote sales of the advertised products or services. The key factor of attracting the customerrsquo;s attention is whether the advertising language is vivid or not. Parody is frequently used in English advertisements recently. In this context, this thesis attempts to study the feasibility of the application of parody in English advertisements. It analyzes the role and advantages of parody in English advertisements with specific examples, so as to explore how the advertisers realize the aim to promote sales by using parody. Key words: parody; English advertisements; application On the Application of Parody in English Advertisements Contents 摘 要i Abstractii I. Introduction1 II. Definition and Classification of Parody2 2.1 The Definition of Parody2 2.2 The Classification of Parody4 III. Functions and Linguistic Features of English Advertisements5 3.1 The Functions and Purpose of English Advertisements5 3.2 The Linguistic Features of English Advertisements6 From the material collected, the author finds that the studies of parody concerning its rhetorical effect are relatively insufficient in China. The parody studied here is restricted to the domain of English advertising discourse. The purpose of this study is to investigate how parody runs simulation to catch the audiencersquo; attention and the meaning-making process operates within the audiencesrsquo; mind in the course of the interpretation of parody in English advertising. By the study of parody in English advertisements and analysis of specific sentences, the f