广告英语的语言特点及翻译策略_英语论文.docVIP

广告英语的语言特点及翻译策略_英语论文 摘 要在商品经济高度发达的今天，广告已经渗透到生活的各个领域,成为生活中不可取代的一部分。广告英语已经发展成为一种重要的实用文体,有自己独特的语言特点，并由此产生了与之相对应的翻译策略。本篇论文首先会介绍广告的定义和功能作用，然后介绍广告英语产生的背景。接着会分别介绍和分析广告英语的语音特点, 词汇特点，修辞特点和句法特点。除此以外，还要介绍广告英语的翻译策略，包括直译法，意译法，换译法，和音译法。最后，本篇论文将会阐述研究广告英语的语言特色及翻译策略的意义。9967 关键词:广告英语;语言特色;翻译策略 AbstractWith the commodity economy highly developed in our modern society, advertising, penetrated into every field of our daily life, has become an indispensable part of our life. Advertising English has developed into an important practical style. It has its own distinctive language features and under that situation, the corresponding translation strategies come into being. First of all, this paper introduces the definition of the advertisement and its function and then introduces the background of advertising English. Next, this paper will respectively introduce and analyze phonological, lexical, rhetorical and syntactic features of advertising English. Besides, it will also introduce translation strategies of advertising English, including literal translation, free translation, adaptive translation and associative transliteration. Last, this paper will clarify the meanings of the research on language characteristics and translation strategies of advertising English. Keywords: advertising English; language feature; translation strategy Contents 摘 要...i Ⅱ. Definition of Advertisement and Its Function Advertising is the non personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. With the development of economy, we can see advertising everywhere such as radio, TV, newspaper, billboards buildings, and even when we on the metro or on the street. It is no exaggeration to say that there are few places in the public that are not permeated with advertisements. Advertisements comprise thirty percent of the material aired on television, and many of us will view more than two mil