受众分析解读与思考（Audience analysis Interpretation and reflection）.doc

受众分析解读与思考（Audience analysis Interpretation and reflection） Audience analysis: Interpretation and reflection Yan Nan Liu Abstract: This article from the mass audience concept, audience research tradition, the audiences critical consciousness and ratings, discourse, communication technology and the future development of the audience in several aspects such as spreading of scholar Dennis Maguires audience analysis interpretation of a book, which reflect the status quo and problems of audience research Chinese, and their views on the future development of. Key words: audience, public, audience, research, acceptance, analysis, audio-visual rate Audience research is an important field of mass communication research. With the rapid development of mass media, especially the new media represented by the Internet, the rapid development in the world today, the audience is no longer just walk in between the different media readers, listeners or viewers, is no longer a simple receiver, how from multiple dimensions of history and society, comprehensively depict various aspects and the role of the audience, analyze its characteristics, grasp its regularity, has become an important task of audience research. However, so far, many research works on the audience, the audience a panoramic grasp is rare, with regard to, Dennis Maguire wrote the audience analysis of a book, a comprehensive and systematic discussion of the problem is communication and the audience a book. The name of Mcguire is no stranger to the Chinese communication field, 20 years ago, issued his model of mass communication theory a book version of the Chinese, had just started to Chinese communication research scholar, has set up a fast communication leads to the huge theory system of bridge. As a member of the European Communication Research Group, a famous media scholar, Mcguire, one of the three founders of the European Journal of communication, has a wide range of studies in communication studies and has done a l